Written by Maya Reeves. Reviewed 2026-04-21. Next check 2026-07-21.
What you keep after fees is one number. What you keep after everything is a different number. This calculator is the second one. It adds your cost to make, your shipping label, your packaging, and the minutes you spent on fulfillment, on top of Etsy’s fee stack, so the final figure is the real take-home.
Pick a preset, adjust the sale, drop in your costs, toggle ads if they apply. The result shows net profit in dollars and percent, a break-even price floor, and a revenue split chart that makes the pie visible.
Step 1 of 4: Sale
Your listing price, what you charge for shipping, and the buyer’s country.
Step 1 of 4
$22 listed, $5 shipping charged, US buyer. Blank plus ink plus paper plus packaging materials run $7.10. Shipping label is $4.50. 15 minutes of prep and packing at a $25 hourly rate is $6.25 of labor. No ads.
Gross is $27. Etsy fees total $3.20 (transaction $1.76, payment processing $1.06, listing fee $0.20). After fees you have $23.80. Subtract $17.85 in your costs and labor, you net $5.95 in profit, or 22% of gross. That is a healthy tumbler sale.
$25 shirt, $5 shipping, US buyer, over $10k yearly Etsy revenue. Blank cost $8, shipping label $4.50, packaging $0.50, $0.50 of Etsy Ads allocated. 25 minutes of design, press, and pack at $25 per hour is $10.42.
Gross is $30. Fees total $3.65. After fees you have $26.35. Subtract $23.92 in costs and labor and you net $2.43, or 8.1% margin. That is a tight sale. Either the shirt needs to price at $28 retail, or the design time needs to drop. Both options are visible from the revenue split chart.
$8 decal with $4 shipping charged, US buyer. Vinyl and transfer tape $0.20, shipping label $1.50, packaging $0.40. 12 minutes of design amortized from a larger batch at $25 per hour is $5.
Gross $12. Fees $1.58. After fees $10.42. Subtract $7.10 in costs and labor and you net $3.32, or 28% margin. That is why decal shops run well on Etsy even at low sticker prices. The material-to-labor ratio lets margin stay healthy.
Four buckets: materials, labor, fees, and whatever is left. Materials are the item cost plus packaging and any small extras. Labor is your fulfillment time priced at your hourly rate. Fees are Etsy’s transaction, processing, and regulatory stack, plus Offsite Ads when triggered. Shipping cost counts as a cost if you pay the label, and the shipping you charge the buyer counts as revenue.
| Bucket | Typical share on $25 sale |
|---|---|
| Materials + packaging + shipping label | 40% to 55% |
| Labor | 15% to 25% |
| Etsy fees | 10% to 14% |
| Profit | 15% to 25% |
| Item | Gross | Costs | Net | Margin |
|---|---|---|---|---|
| 11oz mug | $15 | $9.50 | $3.30 | 22% |
| 20oz tumbler | $27 | $17.85 | $5.95 | 22% |
| Adult HTV shirt | $30 | $23.92 | $2.43 | 8% |
| Glitter tumbler 20oz | $36 | $22.40 | $9.10 | 25% |
| 4x4 vinyl decal | $12 | $7.10 | $3.32 | 28% |
| 3in sticker | $8 | $4.50 | $2.60 | 33% |
Is this right for you?
Start with a cost-plus-margin number from the sublimation or HTV pricing calculator.
Sublimation pricingIf you just want to see what Etsy keeps on a sale, the fee calculator is faster.
Etsy fee calculatorSee the same calculator pre-filled with seller inputs we actually use.
$22 list + $5 ship, US, no ads.
Healthy 22% margin at this price.
$25 + $5, over $10k seller.
Tight at 8%. Raise the price or cut labor time.
$8 + $4 ship, small decal.
Strong 28% margin, typical for decals.
Want to see how we calculate this? Read our methodology.